These bars were our very first product. We asked ourselves: What if an ice cream bar could go beyond simply dialing down the calories and grams of sugar? What if it could be something truly good? These are the creamy, delicious bars that used to have you chasing the ice cream truck down the block, made with more protein, more fiber, and 70-150 calories each. Enjoy the perfect portion of feel-good ice cream anytime, anywhere.